This magazine print shot is stimulating to the viewer both visually and comprehensively. The design of the ad works because there is high contrast, high resolution, high color visibility and balance. There are four main colors in this design piece. The bright green compliments the deep blue on the eyes, and the black gloves and neck-piece work with the pale skin and blonde hair. All the colors together are used consistently throughout the ad. The colors are used to convey meaning and they work together to tell a story to the viewer that is neither distracting nor confusing. The use of color enhances the experience to the eye.
Another design component I love in this ad is the composition and balance. Because the eye is more attracted to color than to a neutral image, a small area of color, especially the bright green, can balance a larger neutral, skin in this case, or dully colored area. The small ringlet of hair, which is farther away from the center, balances the larger shiny neck-piece. It is at the center of the design. The hand on the top left corner also brings attention to the blue eye-piece. By placing the black glove next to the skin and sharp blue eye area, the combination with both the eye-piece and the neck-piece work tremendously well together. Neither is distracting to the balance of the work.
An unbalanced object will cause discomfort in a viewer. Both sides of the design balance each other which gives it a certain calm and stability. As a result, the viewer's attention goes toward the center of the design which is the shiny, heavy neck-piece.
I also think that there is an interaction between color and composition where we can find balance that creates unity in the design.
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